About half your clicks see our page, half see yours. Your own store shows which made more money.
Get my first page freeThe first one’s free, so you can watch what it does on your own ads.
I’m Bas. Thirteen years as a conversion copywriter for cold traffic.
Two paths. In the first, an ad sends paid traffic straight to a product page, and most of that traffic leaves without buying.
In the second, the ad sends paid traffic to a page built to sell to someone who has never heard of the brand, and that page sends the ones who want it on to the product page.
The trade calls this a pre-sell page. If you already run one, then that’s the page ours goes up against.
They don’t all look the same. Some read like a story. Others go through the reasons, or just sell straight out. We build the one that fits your buyer.
The hook, the angle, the one idea the ad leads with, the next round to test. And that’s fine.
The page those ads land on gets hardly any of that thinking. It was built for people who already know you.
The ads run tomorrow either way. Every day they keep landing on that page, that money is already gone.
You want every dollar you put into ads to bring more dollars back.
You did not change a thing
You pay for every click. Even when nobody buys.
More people click your ads than a year ago. Every one of those clicks costs you money. Fewer of them turn into orders. So more of what you pay for walks away.
Triple Whale’s Meta ads benchmark, more than 40,000 brands.
Both times you paid for the same hundred clicks. The only thing that changed is the page they landed on. The second one is a pre-sell page. That is the page we build for you, and it goes up against whatever your ads land on now.
Kibo Commerce, published by SimplicityDX. The 2 out of 100 is Triple Whale’s ecommerce benchmark, more than 53,000 brands.
Say you put $50,000 into ads and about $94,000 in sales comes back. In one test, a page built to sell first brought back nearly twice what the product page did. Your own test shows your number.
One test split an ad’s clicks in two. One half landed on the product page. The other landed on a page in the middle first. For every $100 the first half brought back, the second half brought back $199.
25% lower cost per order
the ad→a page in the middle→the shop
Paid clicks stopped going straight to the shop. A page built to sell first went in the middle. Cost per order fell by a quarter.
up to 25% higher ROAS on Meta ads
the ad→a page in front of everything
Meta clicks used to land all over the site. The home page, the collection pages, the product pages. Then they started landing on pages built to sell first, and that added six figures in sales a month.
3x ROAS
the TikTok ad→an article→the shop
Every TikTok click went to the article first, never straight to the product page. In three months the ad money came back three times over.
95% of its paid traffic
the ads→one article→the product page
One article carries the whole front end. About $20 million of ad money went behind it. Years later nearly every click it buys still goes there.
Send paid clicks to another page first, not straight to your product page, and twice as many buy.
Kibo Commerce, published by SimplicityDX.
Google ran a test in 31 different categories with 31,000 shoppers. The brand that answered a shopper’s questions while he was choosing won the sale, even when he arrived wanting a different brand. It happened in all 31.
Google’s Decoding Decisions study.
Want to see it on your own ads? Your first page is free.
A stranger is still stuck on the first one.
These are the questions somebody asks before they buy. Your product page only answers the last one. The page we build answers the ones that come before it, in the order people ask them.
You can see what that costs. Here are the people landing on your site for the first time, next to the people coming back.
So a stranger is the hardest sale on your site.
Contentsquare’s 2026 study, more than 6,500 sites.
Copywriters have sold with a story first for a hundred years. This ad by John Caples opens with guests laughing at a man at the piano. The coupon comes last. It’s still called one of the greatest ads ever written. The strangers clicking your ads need the story before the sale too.
You don’t have to take history’s word for it.
We build one page and put it next to the page you run now. Same ads, same budget. About half your clicks land on each. Your own store shows which page made more money per click. That one stays.
If ours loses, you’ll see it in your own numbers.
A brand in your market has a page that already sells to people who have never heard of that brand. Maybe several pages.
That brand spent months and a lot of money working out what your buyer responds to, and every one of those pages sits in public where anyone can look at it.
We go and look, for every page we build. We call it The Winner Hunt.
83
checks your page goes through before you see it.
A check is one spot on a page where a stranger can walk away.
One of the 83
What it is, who it is for, and why they should keep reading. They decide in seconds, and you already paid for them.
That is one of 83 checks. Here is how we get from those checks to a page with your name on it, in six steps.
We find the pages running right now, the ones somebody is still paying every day to send traffic to.
Same checks on every page, same order. Then we can hold one page against another and see what keeps showing up.
Every reason a stranger clicks your ad and leaves. What they doubt. What they ask. What they think costs too much. What they’ve heard a hundred times before. We dig it out of your reviews and your rivals’, in your buyers’ own words, and find the proof that answers every one.
It’s your product and it sounds like you, built to answer what your buyer still doubts. We don’t copy anyone’s words. Everything on your page is written from scratch.
We write the ad and the page at the same time. Your page opens on the promise your ad made, then gives people the reasons to buy.
One experiment put the same picture on the ad and on the page behind it. Across 239,607 people, 47.6% more signed up.
NextAfter, experiment 4854.
Your own store counts the sales each page brought in. The page that made you more money per click stays up, and the same ad budget starts bringing back more.
83 checks, and each one is a spot where a stranger you already paid for can walk away. Your page goes through all of them before you see it.
The 83 fall into eight groups. Here is what each group is looking for.
8checks
The headline
The first line decides whether they read the rest.
8checks
The ad’s promise
The first screen keeps the promise your ad made.
16checks
The writing
Plain words, your buyer’s own words, and a rhythm that keeps them reading.
13checks
The proof
Every number sourced, or it comes out.
13checks
Layout and phone
Phone width first. That’s where your buyer reads.
7checks
The doubts
Every question a stranger asks, answered in the order they ask it.
9checks
The way to the buy
A short, clear path from the ad to your checkout.
9checks
The offer
Would a stranger act on this offer today?
A page already selling
I woke at 3 a.m. every night for a year. The answer was on the back of a box in my kitchen.
Four checks you can run tonight. The first two cost nothing.
By the Ashgrove desk
Three in the morning, and the same ceiling as the night before.
Turn the box over
Every box in the aisle says magnesium on the front. The front of the box tells you almost nothing.
Two forms, the same word on the front, and one of them barely leaves the stomach.
Turn the box over and read the form and the gram weight. That is the one check that costs you nothing.
Ashgrove prints both on the back panel, so you can hold it against whatever is in your cupboard now.
See the form and the gram weight.
Read the Ashgrove back panelNo email needed.
Your page, written fresh
I bought four sleep aids before a pharmacist showed me the one line on the label that mattered.
Three things to check before you buy another sleep aid.
By the Fernholt desk
A sachet and a glass of water on the table by the bed.
What the label leaves out
The number on the front is the amount in the sachet. Less than that reaches you.
One sachet, opened, and everything that is actually inside it.
Read the form before you read the milligrams. A big number in the wrong form still doesn’t reach you.
Fernholt prints the form, the weight and the batch on every sachet, so none of it has to be taken on trust.
See what is in one Fernholt sachet.
Read the Fernholt panelNothing to sign up for.
Before we write, we go and read what buyers in your market say. Your own reviews. The reviews of the brands you’re up against. The Reddit threads and forums where people ask each other what to buy.
Then we pull out what stops them from buying. What they think is too expensive. The part they don’t believe. What they’re not sure works. What they think will be a hassle.
Those words go into your page, all the way down to the last line.
We built all six to show you the craft, each for a real market. The brand names are made up, because client pages stay private.
Skincare. Opens in a customer’s own words.
Apparel. Answers the question first.
Pets. Tells the story first.
Menopause. Starts with the research.
Water filters. Takes them step by step.
Cookware. Reads like an article.
And these are not all of them. If your product needs another kind, we build that.
There’s no standard layout here waiting for your product to be dropped into it. Every page starts from your buyer, what they ask and what they still doubt. The layout comes after.
Here’s the same three questions, asked of everyone who could build you a page.
| Builders and page tools | Agencies and freelancers | Us | |
|---|---|---|---|
| What the page is modeled on | A layout drawn before anyone had looked at your market. | Taste and past work. | Your own ads, your own buyers, and what sells in your market right now. |
| Who writes it | You do. | A writer, once you’ve briefed them. | We do, and we write the ads that carry people to it. |
| When your page stops winning | You start again. | It’s a new project. | We’ve already built the next one. |
We build one new page. It runs next to the page you have now, on a copy of one of your ad sets with only the link changed. With the same budget on both, about half your clicks land on each page.
The ads you run now don’t get touched. The only thing that changes is the page.
Then you read it yourself. Your ad account shows what you spent on each side. Your own sales show which page brought in the orders. The page that made more money for every click stays up, and every click you buy from then on goes to it.
Run it as long as you like. What you are waiting for is enough orders on both pages to tell them apart.
Either way the page is yours, the words and the files.
The first page is free.
We’ll build your first page and put it on your own domain. It’s yours, and it stays yours whatever you decide afterwards.
Here’s why it’s free. We’re betting that a page that wins earns us the next one, and pages are what we sell. That’s the catch, and you should hear it from us instead of guessing at it.
There’s a second reason. We’d rather build it and let your own numbers judge it than sit on a call telling you it works. So there’s no call and no proposal.
Your page will stop winning.
Nobody who sells you a page says that out loud. It happens anyway. Your market reads the page that is beating them, they copy the angle, and the same page stops making you the same money.
So we keep going. Every new page we build goes up against the one that is winning, and whichever one makes you more money per click is the one that keeps running.
You put your name down. Your name and your email, and you’re on the waiting list. We build the pages a few at a time, in the order people reply. No call. No application.
Your turn comes and we go hunting in your market. Before we write a line, we read what your buyers say, in your reviews, your rivals’ reviews and the threads where people ask what to buy.
You get the finished page on a private link. It’s the real page, built and working, and only you have the link. Open it on your phone or your computer, and look at the actual page.
You say yes and we put it live on your own domain. Your product page stays exactly as it is. What we build is a separate page with its own web address. There’s no login on our side, and that’s on purpose. Your new page gets an address like offer.yourbrand.com.
It runs against your current page. You set the budget. Your own store shows how much money each page made per click. When ours makes more, the money you already spend starts bringing back more.
Each page takes three working days, and the clock starts when your turn comes.
They all do, sooner or later.
Your page was written for one kind of buyer, and there are only so many of them. The easy ones buy first. Keep spending and your ads reach people who know you less and want it less. Same page, harder job.
Anyone can read your page, the same as every other page. That is how we find the winners in your market, and it is how the brands you’re up against find yours. Once enough of them run your angle, your page stops making you the same money.
A winning page is only the best page you’ve run so far, not the best page there is. Some other angle might make you more per click than the page running now, and the only way to know is to run another page.
You’ll see it in what a sale costs you before you see it on the page. The page still reads fine, and fewer of the clicks turn into orders. The hole is back.
So we keep hunting. Before every page we build you, we look again at what is winning in your market that week.
That page will fade too. By then you’re already running the next one.
Every month, we build another page to challenge your winner.
The thin note on the left is what your ads bring home today. Each stack is a month where the new page made more money per click.
A stack gets fatter when the new page beats the one you are running. When it doesn’t, the page you have stays up and we go again.
The free page first. Then what every page after it adds.
The free page
Strangers land on a page written for them, on your own domain, and it’s yours to keep.
Your page answers the questions your buyer is stuck on. 83 checks find where you’d lose them, before you ever see the page.
Your page talks like your buyers. We read your reviews and use their words.
Written from scratch, so nobody else has your page.
You see the finished page on a private link before it’s live.
Your own store shows what it did against the page you run now.
Every page after that
Everything in the free page, on every page we build you.
The page that makes you more money per click keeps running. Every month a new one is built to beat it.
Each new page is built on what the last one taught us.
Five matched ads with every page, ready to upload. You write none.
Your page keeps your ad’s promise. We write both at once, so the page opens on it and gives the reasons to buy.
More money from every order you already get. In your first paid month we build you a stronger offer from products you already sell, like a bundle or a gift with the order, at no extra cost. Your next page is built around it.
No new login. Each month you get an email on what your numbers show.
Every page you paid for stays yours. The words and the files.
I’m Bas. Thirteen years writing pages for cold traffic. I run the hunt that decides what goes on your page.
I got tired of watching good money buy good clicks that landed somewhere nobody thought about. The ad gets a team and four rounds of notes. The page gets whatever was already sitting there. That’s the gap I built this to close.
So I built the offer the way I’d want it if I were the one paying. You see the finished page before you pay anything.
Your own numbers hold it against the page you already run. I don’t get to call it a success.
If that sounds like how you’d want this handled, the first page is free. Here’s what it costs after that.
Bas
Your first page is free, and it stays free. No card to sign up. The $997 is not for that page.
Your page will stop winning. Every page does. So we build you a new one every month, with five ads written to match it, and the page that makes more money per click stays up. That is what the $997 a month is for.
$997 a month, whatever you spend on ads. That is for one page. Want two or more running at once? $997 each. A second product, a second angle, or a second channel.
When your page goes live, you add a card. Nothing is charged for fourteen days. Stop before then and you pay nothing and keep the page.
Cancel any month. Every page you paid for stays yours, the words and the files.
This isn’t right for every brand.
This is for you if
You’re buying traffic on Meta or TikTok and you want more money from every click.
Google ads count too, and so does any other paid click that lands on a page.
You’ve got a page running that you’d love to beat.
You’d rather look at the finished thing than read a proposal about it.
Your ads are run by you or by an agency. Either works.
You want someone to own this end of the business, not another login to learn.
This isn’t for you if
You want a new website, or a redesign of the one you’ve got.
You want to rewrite headlines that are right but not to your taste.
You’re looking for the cheapest option on the market.
You’d rather have a tool and do the writing yourself.
You want the page to say what you’d like to say, rather than what your buyer already responds to.
We’re betting you’ll stay. Pages are what we sell, and a page that beats yours is the best way we know to earn the next one. So we build it first and let your own numbers judge it, instead of trying to sell you on a call. If it doesn’t beat your page, you keep it and owe us nothing.
One page. We write it, build it and put it live on your own domain, and it stays yours.
When your page goes live, you add a card, and nothing is charged for fourteen days. If you carry on, it’s $997 a month. For that, every month we build you a new page to beat the one that’s running, with five ads written for it, and the page that makes more money per click stays up. If you stop, you keep the free page.
You’re right, we haven’t. That’s why the first page is free. You don’t have to believe us. It runs against the page you use now, and your own numbers show which one wins.
We read what buyers in your market ask and doubt. Then we study how the pages already selling to them answer it. That works the same in supplements, apparel or anything else. The six pages further up come from six different markets.
Partly, yes. Software does the heavy lifting, and that’s how you get a finished page in three working days instead of three weeks, and how the first one costs you nothing.
But a person reads every page before you do. Your own numbers decide if it works, not us.
One of a few shapes. Some read like a story. Some walk through the reasons. Some sell straight out. We pick the one that fits your buyer.
No. You sign up, and the next thing you see is a finished page. We write it, build it, write the ads for it, and put it live when you say yes.
You read it first. Headlines that just aren’t your taste we leave alone, because getting those right is our job.
Three working days to build your page, once it’s your turn. The wait depends on how many are ahead of you. Once it’s live, you decide how long to run it.
Yes. Nothing they run now gets touched. They copy one ad set and change only the link, so those clicks land on our page. It runs as its own small campaign, on a budget you set, and you see the same numbers they do.
No. We never need a login to anything of yours, so we can never spend a dollar, run an ad or move a budget. Only you or your agency can touch your account.
No. Your store and your product page stay exactly as they are. We build a separate page on your own domain, and nothing of ours goes in your store.
Our page carries your own Meta pixel, TikTok pixel and analytics, so your numbers keep counting like they do today. We add one small counter of our own that counts visits and clicks.
Ad accounts get in trouble over made-up claims. Your page only says what your product can back up, and every claim comes with its proof. It’s built to run clean on Meta, TikTok and Google.
Your own store decides. It shows which page each order came from. Divide the sales money each page made by the clicks it got. The bigger number wins. We never get to call it.
If ours is behind, you can stop any day. Your usual ads never stopped, so nothing changes for them. Nothing is charged in the first fourteen days, so a page that loses costs you nothing, and you keep it.
We start with your best-selling product, then the one you spend the most on after that. If you sell one thing, each new page tries a new angle on it. You can change the order any time.
Each $997 a month keeps one page running and builds you a new one to beat it every month. Want two or more running at once? Another product, another angle, another channel, or a mix. $997 a month each. If you’ve got the traffic to test faster than that, tell us.
Stop after any month. There’s no notice period and no exit fee.
Every page you paid for stays yours. The words and the files.
People who click your ads still have questions. We build the page that answers them, on your own domain, and it’s yours to keep. Your own store shows which page made more money per click.
There’s a waiting list, because we build them by hand, a few at a time. Three working days each. Put your name down and we take it from there.
Your first page is free. Fourteen days after it goes live it’s $997 a month, and every month we build a new page that tries to beat the one that’s winning. Cancel any month.
Done for you, start to finish. No call. No application.
Every day you wait, you pay for clicks that land on the wrong page.